Our Story
Founded in 2004, Mintu Kids began with a simple vision to create stylish, comfortable and distinctive occasion wear for boys.
We wanted to create garments that make little boys feel special, combining style, comfort, quality and creativity with designs that bring a contemporary touch to the timeless charm of Indian ethnic wear.
For over two decades, Mintu Kids has been creating ethnic and party wear for boys aged 6 months to 10 years, with a constant focus on design, craftsmanship and quality.
Who We Are
Mintu Kids is a manufacturer and brand specialising in boys' ethnic and occasion wear. Our strength lies in our ability to continuously create, innovate and bring new ideas to life.
Every month, we introduce new designs to keep our collections fresh, relevant and aligned with evolving tastes and occasions.
With 80+ team members working across our operations, we combine creativity with an organised manufacturing process to maintain consistency, respond quickly to market needs and deliver quality at scale.
Our Design
At Mintu, design is at the heart of everything we create. We blend contemporary style, traditional inspiration and everyday comfort to create occasion wear that looks premium while letting children feel at ease.
By exploring new silhouettes, fabrics, colours and details, we keep boys’ ethnic wear fresh and distinctive. With new designs introduced every month, our collections stay stylish, relevant and ready for every celebration.
Our Journey
Founded in 2004, Mintu Kids has grown into a trusted name in the B2B boys’ ethnic and party wear market. With in-house manufacturing, we manage everything from design to the finished garment, ensuring quality, innovation and efficient production.
Today, with 80+ team members, 2,000+ retailers and 23+ distributors across India, along with a growing international presence, we continue our journey guided by four core values — Comfort. Quality. Innovation. Creativity.
The Craft
Craftsmanship is at the heart of everything we create. Craftsmanship is at the heart of every Mintu garment. From fabric selection to stitching and finishing, our in-house manufacturing ensures consistent quality, attention to detail and high standards at every stage.
The Collection
Our collections blend the elegance of Indian ethnic wear with contemporary style. With new designs introduced every month, we offer fresh options for festivals, weddings and special occasions — focused on standout design, lasting quality and all-day comfort.
The Little Gentlemen
Every Mintu garment is designed for little gentlemen, combining sophisticated style with all-day comfort. From festive celebrations to weddings and family occasions, our designs help boys look their best while feeling completely themselves.
Behind the Brand
Behind every Mintu garment is a team committed to creating something better. Our in-house team works together to transform ideas into finished garments, helping us maintain consistency while staying responsive to the changing needs of the market. From the first sketch to the final stitch, every team member plays an important role in bringing our vision to life. Their dedication, experience and attention to detail help us create garments that reflect the quality and character of the Mintu Kids brand. Together, we continue to learn, innovate and improve, ensuring that every collection is thoughtfully made for the little gentlemen who wear it.
Ritesh Mantri
Managing Director
Vipul Mantri
Founder & Creative Head
Nishi Mantri
Marketing & Social Media Head
A Name Trusted Across India
Over the years, Mintu Kids has grown from a young brand into a trusted name in the B2B boys' ethnic and party wear market.
Today, our collections reach customers through 2,000+ retailers and 23+ distributors across India, along with exports to international markets.
Our growth has been built on two principles we have never stopped focusing on:
Distinctive design. Consistent quality.
What's Next for Mintu?
For more than 20 years, we have built Mintu Kids by working closely with retailers and partners across India.
Now, we are taking the next step with Mintu Kids D2C bringing our collections directly to the families who choose occasion wear for their little ones.
Going direct allows us to understand our customers better, serve them more effectively and build a closer relationship with the families who ultimately experience our creations.
As we move forward, our philosophy remains unchanged:
Keep creating. Keep improving. Keep raising the bar.
Because at Mintu Kids, we believe there is always a better design to create, a better garment to make and a better experience to deliver.
